🔥 New Upgrade: 2024 Edition 🔥

Cocoon 2.0 Just Got a Major Upgrade

After working with 200+ sales professionals, we've enhanced every part of the program based on real-world success, market shifts, and the latest hiring trends.

What’s New in the 2024 Edition

Top 250 Companies for High-Earning Sales Roles
A curated list of vetted orgs across AE, SDR, and Enterprise - tailored for those targeting $120K+ comp potential in Year 1.

20 Real Resumes That Led to Six-Figure Offers
Learn from examples that stood out - see the formatting, framing, and positioning that worked.

Brag Book Template: A Smarter Alternative to Cover Letters
Our one-pager framework that lets hiring teams see your value at a glance. 

Upgraded Cold Email Templates
Proven structures for outbound—now with Loom walkthroughs, messaging sequences, and persona variations.

New & Improved Territory Plans
Refined templates for BDRs, AEs, and AMs with stronger quota alignment and value mapping.

The Interview Bible
50+ of the most commonly asked questions in Enterprise sales hiring - with answer structures that help you speak with clarity and confidence.

Crushing the Final Round
Learn how to step into VP- and Director-level interviews with presence, structure, and strategy.


🎁 Bonus Content

🎥 Live Breakdown: Solving a Mulesoft Assignment
Follow a real 40-minute walkthrough solving a take-home assignment step by step.

📘 Case Study: Nick’s Process to Landing an Offer at Samsara
Go behind the scenes—see the exact materials he used, from his 4P Matrix to pitch script and interview prep notes.

🚀 Leveling Up After You Land the Role
How to build capital, visibility, and mentorship in the first 90 days—without burning out or plateauing.

  • $799

Position Yourself for a $100K+ Tech Sales Role—Backed by a Completion-Based Guarantee

  • Course
  • 47 Lessons

Our 3-Part Cocoon Method has been used by 200+ sales professionals to pursue high-paying roles with greater clarity, confidence, and precision. While we can’t guarantee your outcome, we do offer a conditional money-back guarantee when you complete the full program and action steps.

This Course Is Not For Everybody

This training is designed for those aiming to break into top-tier sales organizations—primarily in tech.


These companies set a high bar, but we’ll walk you through the strategies, skills, and preparation needed to navigate the process with clarity and confidence.

200+ People Already Landed A Job At Leading Companies

See What They Have To Say

Disclaimer: All testimonials represent real client experiences, but individual results vary. Offers listed reflect specific individual circumstances and are not guaranteed outcomes.

Course Curriculum

Genesis: The Secret Sales Formula

PART I - The Garden Of Eden: Building A Lead List Of Hypergrowth Sales Organization

Step 0 - Prospecting Guidelines : 
Step 1 - The Platter of Gold: Top 300 Sales organizations by Role & Salaries 
Step 2 - Obtain Referrals at Hypergrowth Organizations (Cold & Hot Leads) 
Step 3 - Referral meeting booked, now what??

BONUS DOWNLOADS (Part 1)

  • Your Application Tracking System  (Custom Template)

  • Top 200 Sales Organizations to work for by role (SDR, SMB AE, MM AE)

  • ABC to vet hyper-growth organizations on your own

  • 3 different specific strategies to get referrals 

  • 7 high-converting outreach templates 

  • Non-conventional tips and tricks to get referrals

PART II - Tech Sales Resume Writing (CV + Cover Letter)

The Basics
Key principles of resume structure and positioning in tech sales.

The 8 Strategic Resume Frames
Frameworks to address common red flags and align your background with what hiring managers look for (eg. “You don’t have SaaS Experience”).

15+ Resume & Cover Letter Examples (Before & After)
Real-world breakdowns of formatting, content, and positioning that stood out.
BONUS DOWNLOADS (Part 2)

  • The Top 15 Most Converting CVs And Cover Letters (Before & After) 

PART III - The Interview Mastery

Understand how top candidates prepare, present, and perform in interviews—then replicate their approach.

What You’ll Learn

  • How hiring managers evaluate candidates behind the scenes

  • The 6-Step Interview Performance Framework

    1. Building a 1-Page Territory Plan

    2. Researching & Listing Target Accounts

    3. Creating Entry Points to Break Into Accounts

    4. Delivering Mock Pitches & Cold Call Scripts

    5. Assembling Your Outreach & Interview Sequence

    6. Final Round Prep with Sales Leadership (VPs/Directors)

BONUS DOWNLOADS (Part III)

  • Interview Prep Cheat Sheet (Questions + Answer Structures)

  • Strategic Questions to Ask Hiring Managers

  • Territory Plan Template

  • Qualified Lead List + Step-by-Step Prospecting Video

  • 3 Outreach Strategies to Break Into Accounts

  • How to Reverse Engineer a Company’s Pitch Script (+ Template)

  • Interview Email Sequence Template

  • Talk Track Templates for VP/Director Interviews

Appendix

  • Sales Language 101 
  • SDR & SMB AE Interview Assessment Case from a F500 company (with solution) 
  • The Quick and Dirty Math of a $100,000 US Token Sales Job

How I got into Everything Tech Sales

Meet BowTiedCocoon

Hey, I’m BowTiedCocoon.

I landed my first $100K tech sales role at 23—and I’ve been immersed in the world of enterprise sales ever since.

It all started when I helped a few friends break into tech sales. Eventually, someone asked to pay me for support. That’s when I realized: most talented sales professionals are navigating the job market without the right strategy, language, or targeting.

That gap is what led me to create Cocoon—a structured system to help people position themselves, land high-leverage roles, and accelerate into the tech sales world with clarity and confidence.

Over time, I’ve refined the process through real-world trial, coaching hundreds of professionals, and adapting to the shifts in the hiring landscape.

Inside this program, you’ll find:

  • Dozens of plug-and-play templates

  • Step-by-step outreach systems

  • Interview prep frameworks

  • And strategic insights that go far beyond conventional career advice

My aim is to save you time, energy, and costly mistakes—so you don’t burn your best leads or spin your wheels on what doesn’t move the needle.

My commitment is simple: I built this to help serious sales pros gain an edge—and I’ll walk you through every phase of the process with clarity and accountability.

Let’s get to work,
—BowTiedCocoon

See More Testimonials

60 Day Completion-Based Guarantee

We want your investment in The Cocoon Course to feel fully supported and risk-conscious. If you complete the course materials, engage with the program, and still don’t find value, you may request a refund within the first 60 days of enrollment.

However, this guarantee is contingent on your active participation. If no meaningful effort is made (e.g., watching modules, completing exercises, or applying outreach strategies), the refund does not apply. This protects the integrity of the program and ensures it works as intended—with real accountability and action

  • $799

Position Yourself for a $100K+ Tech Sales Role

  • Course
  • 47 Lessons